Ariel C. Williams

(352) 519-4704 • ariel@slayculture.com

PROFILE

Socially savvy Creative Writing student with 6+ years of experience in copywriting, content creation, blog and social media management, and digital brand growth.

Quickly identifies opportunities to develop niche content for brands, sponsors, and clients
Excels in creating digital content strategy and engaging activations
Proven leadership and team-building experience in conference/events arena

EDUCATION

Bachelor of Arts, Creative Writing for Entertainment

2017-Present | Full Sail University

Associate of Arts, Sociology

2012 | Santa Fe College

EXPERIENCE

ELA Tutor & Substitute, 08/2018-Present | North Central Florida Public Charter School

Teaches at-risk youth reading strategies and writing skills.

Administers reading diagnostics for low-level reading and comprehension students. Employs on-the-job and system based training to assess reading, vocabulary, and proficiency levels. Partners with Reading teacher to curate successful individual scaffolding learning plans. Leads small group sessions and 1:1 pull-outs rooted in reading strategies, comprehension checks, and engagement. Promotes critical thinking and self-awareness through self-assembled lessons and discussions. Manages classroom when necessary.

Editor-in-Chief, 10/2015-Present | Slay Culture

Independent lifestyle media publisher and events outlet for Black millennial women.

Publishes lifestyle content for niche audience via blog and social media. Manages small team of contributors adept in producing self-help/self-love, relationships, career, family, and entertainment articles. Engages with community via social media, newsletters, and website comments. Established avenue for local events to build community and brand awareness. Works with advertisers, sponsors, and influencers for campaigns and collaborations.

Digital Content Manager, 01/2016-12/2017 | Be Blogalicious

Curated diverse media for multicultural blogging and influencer community.

Produced high ranking tech, entrepreneurship, and media resource articles that increased readership and engagement. Managed and organized blog content and schedule. Implemented and maintained Content Themes, such as Blog Tips, Monthly Round Up, and Gift Guide. Profiled selected community members for monthly feature. Engaged with community via social media, newsletters, and website comments. Sourced photos and created graphics for media use.

Social Media Ambassador Coordinator, 06/2016-12/2017 | Be Blogalicious

Lead high functioning team of bloggers and influencers to generate viral media.

Developed Ambassador program to support company and sponsors for two annual blogging conferences. Selected qualified team members to execute tasks. Virtually managed team and hosted trainings leading up to conference weekends, as well as on-site training. Lead team to generate viral media during 2016 and 2017 conferences.

Digital Media & Events Intern, 11/2014-12/2015 | Be Blogalicious

Coordinated online events, blog content, and newsletters.

Organized and composed blog content. Curated weekly posts for company’s Facebook page, Facebook group, and Twitter. Engaged with community online. Wrote monthly newsletters. Oversaw Vendor applications and activations for 2015 conference.

Premium Collections Representative, 10/2008-09/2012 | Nationwide Insurance

Retrieved lost premium on default commercial policies for Fortune 500 insurance company.

Collected largest balance to date in amount of $24,000 with 3-month payment plan. Achieved team’s Top 3 Collector status with 85.54% conversion. Received several 100% Technical Quality Awards. Worked with policyholders to collect unpaid balances on cancelled commercial policies by authorizing payment plans and settlements. Knowledgeable in state-specific collections laws.

FREELANCE WRITING

Contributor, 2018 | The Curvy Fashionista

Contributor, 2015 | mater mea

Writer, 2014-2015 | For Harriet

Lifestyle Writer, 2014 | Afrophire Magazine

Personal Blog, 2013-2015 | Ariel Says Now

Sex & Relationships Writer, 2013-2014 | Everything Girls Love

Contributor, 2012 | Life Hack

ENTREPRENEURIAL ENDEAVORS

Danzy Bird & Co. LLC – a copywriting and strategy consultancy for creative brands and small businesses

The Girl Talk Chronicles: Advice on How to Manage Love, Lust & Situations – debut book on self-discovery a young woman finds after heartbreak and years of second guessing herself.